At VCBL , we value honesty, integrity, accountability and diversity. Our employees, customers and our business Partners are our most important assets. Passion for quality and constant urge for innovation defines our deliverables. Our collective working Philosophy is about the desire to win, excellence in execution, transparency, ambition and collaboration. We are fair and listen to each other, and we expect all of us to always look for a better way.

CORPORATE RESPONSIBILITY

Since inception VCBL has proven to be a responsible and successful public Listed company. Our corporate responsibility is focused on the areas of High Employee Retention, supply chain management, human resource development, and community relations.

Vision

To Develop a new line of business synergetic to current business , creating value addition to current business in terms of incremental Top line and Bottomline growth in the domestic geography.

Mission

To bring out geographic specific Filter and Instant Coffee Blends, Instant Chicory products , to start with aiming to occupy E commerce and Modern trade spaces , translating further activities into coffee beverages vended through dispensing machines,and to create value added exclusive chain of stores , to spearhead the company'S objective of extending to synergetic businesses in the domestic market space creating brand value along with Top line and Bottom line growths.

VALUES

Innovation:

Innovation is our corporate Philosophy. It transpires throughout the organization and is the foundation of our shared belief - that we can always do better.

Passion:

We are a passionate company of brands anchored around VCBL. We are passionate about every step we take. This shared notion is what makes us more than the sum of our parts.

Integrity

We will always conduct ourselves with unquestionable integrity because we believe that it is the essence of our success and those we partner with.